Top 10 seo softwares make the job of entrepreneurs easier by automating tasks and providing accurate reports at a click. They also help you assess the effectiveness of your campaigns and identify areas of improvement.
Some SEO tools allow you to search for KWs and map out an effective keyword strategy while others give you access to a comprehensive site audit tool. Some even offer white-label keyword solutions.
1. SpyFu
The SpyFu website is a wealth of information, with a range of features including keyword research, competition analysis and backlinks. It also provides a range of reports, including rank tracker reports which show how competitor rankings have changed over time and what major algorithm updates have had an impact.
The software is priced reasonably and can be a good choice for businesses or agencies on a budget. However, it lacks the more comprehensive suite of tools offered by other competitors such as SEMRush.
2. Keyword Surfer
The platform helps you plan and create SEO content like blog posts and web pages. It provides you with outlines/briefs for every post and automatically analyzes written pieces for on-page SEO factors.
Surfer SEO offers a free Google Chrome extension that displays search data directly in SERPs, including monthly search volumes, cost per click, and visibility metrics. The software also enables you to save keywords in easy-to-access folders and export them as a csv whenever you need to.
Other features include Grow Flow, an AI outline generator, and a plagiarism checker. These time-saving tools streamline the process of writing high-quality, search engine-friendly content.
3. Serpstat
Serpstat is a comprehensive tool that helps digital marketing agencies and SEO specialists with keyword research, competitor analysis, backlink tracking and more. It is also competitively priced compared to its main competitors.
Its ‘Missing Keywords’ feature allows you to find keywords that your competition is ranking for but you are not. This is a great way to focus your PPC campaigns or find keywords you can optimize for organically. It also analyzes the ‘backlink profile’ of domains, pages and individual anchors. This is a nice touch that is not offered by many other tools.
4. Ahrefs
Ahrefs is a game-changing SEO tool with best-in-class backlink analysis, competitor research and keyword explorer tools. It has a proprietary web crawler that is second to none and its database is updated often.
Its ‘Keywords Explorer’ tool allows you to see search engine rankings for various phrases, while its ‘Rank Tracker’ lets you monitor the performance of your own or competitors’ keywords over time. It also has some neat features such as SERP history and a list of top 10 results with their domain rating scores, URL ratings and more.
5. Mangools
Mangools is a bundle of 5 powerful and user-friendly SEO tools. It includes KWFinder for keyword research, SERPChecker to analyze and track SERP changes, SERPWatcher for rank tracking and LinkMiner for backlink analysis.
The best feature is the SERP Volatility Checker which helps you identify sudden shifts in rankings and find out the underlying causes. It is also very affordable compared to competitors like Ahrefs and SEMrush.
Its biggest drawback is that it lacks some features such as the Content Explorer in Ahrefs and the ability to create a custom domain for link audits in SEMrush.
6. Google Trends
Google Trends is a powerful free tool that offers various benefits for businesses. From identifying keywords that are currently popular to planning out content calendars, it has many useful features.
Identifying search trends is essential to creating effective SEO campaigns. Google Trends is a free, easy-to-use tool that allows you to see the current search interest for a keyword. It also shows you how interest has changed over time. For example, if people are searching for ‘coding’ tutorials, you can create videos to answer their queries.
7. Majestic SEO
Majestic is one of the few SEO tools to focus on backlink analysis. Its TF/CF ratio can help you identify low quality links that could negatively affect your search engine rankings.
The tool’s ‘Site Explorer’ displays a site’s complete backlink profile based on proprietary data. Majestic also provides a bulk backlink checker and a link comparison feature.
A unique feature of Majestic is its Neighborhood Checker, which identifies sites on the same server as the researched site. This can highlight potential spam links or a malicious link scheme.
8. BuzzStream
Buzzstream is an outreach link building tool that works to make the process of acquiring high-quality links less time-consuming. Its all-in-one platform covers everything from KW research and competition analysis to website audits and backlink management.
It also provides clear reporting tools and performance metrics that help SEOs understand their current rankings. It also offers a lightweight Google Chrome extension that lets users see SEO data without leaving the search results page. It also enables content teams to build content outlines with AI and conduct site audits on any site.
9. Screaming Frog
Screaming Frog is a popular website crawler and SEO tool that helps digital marketers and web developers find and fix on-site SEO issues. It can help uncover things like broken links, duplicate meta tags, duplicate content and headings and more. The software is available as a desktop program and works on both Windows and Mac.
Users rave about this tool for its ease of use and the actionable SEO benefits it delivers. However, some have noted that it can be resource-heavy and has a steep learning curve for new users.
10. Moz
Moz (formerly SEOMoz) is a pillar of the industry, known for bringing SEO to the masses and pioneering many industry-standard metrics still in use today. Their all-in-one suite of tools includes functions like site audits, ranking trackers and keyword explorers.
Moz Pro is an approachable choice for novices, with a clean interface and straightforward functionality. However, the user experience can be disjointed between different tools within the suite, such as Open Site Explorer and Keyword Explorer.
The premium suite of SEO tools offers features that will benefit any e-commerce business. It can also help you stay on top of the latest algorithm changes from Google.
